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The Power of Subscriptions, for You and Your Clients - 101

Total Credits: 1 including 1 Business Management & Organization - Non-technical

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Accounting and Auditing |  Professional Development |  Industry |  Partner Produced
Mark Stiving, PhD, MBA
Course Levels:
1 Hour
Access for 30 day(s) after program date.



Every company seems to be trying figure out how to shift to a subscription business model.  Subscription is a lot more than simply changing the billing system.  In this class you will learn when companies should and should not consider implementing subscriptions.  You will also learn the most fundamental difference between subscriptions and traditional business models and how that should impact the operations of the business.  With this knowledge, you will be more informed when talking with clients and you may even consider adding a subscription to your own business model.  

Basic Course Information

Learning Objectives
  • To get you the fundamentals of subscriptions so you can decide if you want to learn more.

Major Subjects
  • Why subscriptions are so attractive
  • What business types are ripe for subscriptions
  • The 3 revenue buckets of subscriptions

Course Materials


Mark Stiving, PhD, MBA Related seminars and products

Mark Stiving, PhD, MBA, is a widely recognized pricing expert and marketing pro who teaches companies how to boost revenues and realize their true value. With 25+ years experience in price segmentation, pricing product portfolios and visionary pricing, Mark’s analytical skills provide specific direction—and quantifiable results.

Sought after as a trusted advisor, Mark has consulted, trained and/or coached hundreds of companies including Cisco, Procter and Gamble, Grimes Aerospace, Splunk, and Crowdstrike. Mark uses a creative but pragmatic approach to help large businesses and entrepreneurs untangle confusion about pricing. All businesses can benefit from Mark’s value-based pricing strategies to capture their true worth, from start-ups to seasoned enterprises.

Pricing has been a lifelong passion for Mark. As a child, he contemplated why companies always use 99 cent price endings, which led to the question, “Do companies think we’re stupid?” He had a chance to study this question during his doctoral program at the University of California at Berkeley and hasn’t looked back since.

An award-winning speaker, Mark speaks at professional conferences for the Professional Pricing Society, International Quality and Productivity Center (IQPC), American Marketing Association, Consumer Electronics Design and Installation Association (CEDIA), Marketing Science and other professional settings. Mark is also the author of “Win Keep Grow: How to Price and Package to Accelerate Your Subscription Business” and “Impact Pricing: Your Blueprint for Driving Profits”.


Wed, Dec 15, 2021 - 01:00pm to 01:56pm MST

Additional Info

Basic Course Information

Prerequisites None
Advanced Preparation None
Designed For Accountants who want to know more about subscriptions for their clients or themselves.
Original Recording Date 04/08/2021
Yellow Book No
Course Developer


Date Added to Catalog 03/29/2021

Additional Information

Complaint Resolution Policy

Please contact Anne Taylor for any complaints., (972-377-8199). 

Official Registry Statement

Business Professionals' Network, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website:

Instructional Delivery Method

Group Internet Based

Course Registration Requirements

Online Registration

Refund/Cancellation Policy

Please contact the ACPEN help desk 1-877-602-9877 or if you wish to cancel your attendance for a previously purchased webcast and are requesting a refund or transfer.


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